The branding of Dalidah was inspired by the beautiful Lavender color and royal white, as Dalidah is actually a flower that symbolizes purity, devotion, serenity, grace, and calmness. This choice of color reflects the essence of the clothes that Dalidah sells, which are associated with elegance, refinement, and luxury. Additionally, the brand incorporates the color white, which represents encouragement, peace, calm, and comfort. By incorporating these colors, Dalidah aims to provide a wide range of options for customers to choose from while shopping for new clothes. With Dalidah, customers can expect to find stylish and high-quality garments that evoke a sense of serenity and sophistication.