Beko is a well-known Turkish brand that specializes in electronics. With a reputation for quality and reliability, Beko has become a trusted name in households across Turkey and beyond. From refrigerators and washing machines to televisions and smartphones, Beko offers a wide range of products that cater to various needs and preferences.

’s newest refrigeration technology, HarvestFresh™, preserves vitamins in fruit and vegetables for longer.

HarvestFresh™ 3-colour technology simulates the natural light of the daily sun cyle as it rises, reaches peak, and sets into nighttime. This preserves vitamins in fruit and vegetables for longer.

HarvestFresh™
Inspired by Nature,
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Beko

The vibrant harvest fresh fridge showcases three distinct colors, changing throughout the day. In the campaign, each color is symbolized by a unique character during these different times.